SCAD Ad Club
Brand Identity | Rebrand | Social Media

SCAD's student-run Advertising and Branding club needed a rebrand for the 2024/25 school year. As a proud two-year member serving on the board, I took on the role of the club's acting art director, to flush out a newly adjusted identity for their visual systems, social media presence, and overall design unity. Utilizing the fun and lighthearted nature of the club, I incorporated harmonious and muted color schemes, a more graphic design approach, and a greater sense of cohesive elements to reestablish the identity of the club.