Welcome aboard The Helm Hotel! This hospitality concept presents a branding system for a sleek, tropical port-side resort that incorporates a refined and contemporary take on a marina-centered vacation escape.
From an on-site café and bistro to a gift shop, each branded extension stays true to the hotel’s cohesive and sophisticated visual language. Every element is designed to feel unified, elevating the guest experience across all touch-points.
And when you do book your stay at The Helm Hotel, be sure to say hello to the jolly hotel concierge, Roger.
It's important to note, although somewhat controversial in today's waters, that AI software was utilized throughout the process of this design concept. I strongly believe in the modern incorporation and utilization of newer AI technologies into greater design, and also stand by my desire to experiment, create, and play with these new contemporary features.
Additionally, I invented a one-of-a-kind set of custom typography in the form of simplified naval flags. Typically meant to communicate from vessel to vessel, the naval flags have been repurposed and redesigned to form as a special trademark to The Helm Hotel.
© AC 2025