Although posed as a rebrand, this project is better understood as a limited-edition concept for the iconic 80-year-old Slinky toy. Aimed at typical millennial office workers, this edition positions the Slinky as the next arms-reach desk distraction. It taps into the nostalgia of the original concept while also carving a new identity as a playful toy meant for daily work and office procrastination.

The packaging embraces a maximalist approach, covering every surface with engaging imagery and witty copy. This form of overwhelming design is meant to encourage the buyer to explore and keep the packaging as a relic among the actual product. In contrary to the maximalism of the box, each design remains intentionally clean and legible, channeling a retro-corporate vibe.