The Waffle House 24/7 Campaign was developed over two months while studying abroad in Lacoste, Paris, and London. As part of a collaborative team project, we were tasked with creating an omni-channel campaign for an established American brand to introduce to European markets. Choosing the one and only Waffle House, we designed the 24/7 Campaign to showcase its signature round-the-clock service through OOH advertisements, a social content strategy, and even a waffle-themed pop-up food truck.